Stories show the power of authenticity. People share their experiences right away. It’s a moment of the moment. It gives a look behind the scenes. Because these Snapchat and Instagram Stories disappear after 24 hours, the threshold to share something in the moment is much lower, making the content very authentic.
Snappy Digital helps companies making use of these Stories by using bloggers/vloggers. It is much more powerful if they inspire their followers and advise on what products and services fit their lifestyle than an expensive and impersonal one-to-many advertisement.
Snappy Digital sets up their network of bloggers, to find a matich between brand and blogger. Not every blogger is suitable for any brand, and we understand this. Snappy also keeps the authenticity clear by briefing bloggers without limiting their creativity and style.
By finding a good fit between blogger and company, we create a win win situation. The blogger has the opportunity to make nice content to inspire followers.